Key Features

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• Product Planning and Administration
  The product administration section of Salenture Marketing Assent Management gives you an overview of all products incl. their attributes that can be dynamicly adopted in the system setup. Furthermore it includes the action menu where marketing actions as well as soundfiles and other resources can be added to the product. These actions contain details about marketing, promotion, online, new media and other activities. Also, they include details about date, title, descriptions, financial information, categories, segments and many other details. Because of the object orientated structure, you can create very fexible marketing- and promotion-plans as well as -reports, sales-reports and -sheets amongst many others.

• Campaign Planning and Administration
  Products can be grouped into a campaign or pool. Just like products, you can add marketing actions, forecast numbers and other information to campaigns.

• Tour and Promotion Planning
  Very similar to the way products are added and administrated, plans for tours, showcases, events, etc. are handled and can be added to the system. The same way you attach actions to products or campaigns, you can add actions to tour and promotion plans, giving you the possibility to create complete plans incl. detailed time planning. As a unique feature, media data (e.g. readership, circulation, etc.) is automatically added to the corresponding action.

• Flexible and dymanic reporting
  Any data stored in Salenture Marketing Asset Management can be exported to various reports in different formats, amongst those: XLS, CSV, DOC, XML, PDF. Due to extensive filtering possibilities, you can create very individual reports serving exactly your needs. Most of the “Excel-like” lists offer the possibility to directly edit the data just as if you were using a spreadsheet application. These lists are based on latest AJAX Web 2.0 technology.

• Content Management
  Salenture Marketing Asset Management has also a very flexible content management included. Amongst many features, articles can be added in regard of their language (any number or kind of language can be used!), publication date and time, access rights and category. All articles can be written using a very powerful WYSIWYG editor that also includes features to upload and arrange binary data like pictures, videos, etc

• System Administration
  Salenture Marketing Assent Management offers an extremely flexible and dynamic structure to adapt to any kind of company or enterprise structure. Therefore, any of the values used can be individually added or changed. Also, a robust, yet simple to setup user management is incorporated into Salenture MAMa.