Overview

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Business in today’s industry is getting more competitive every day. Nevertheless, there have never been more possibilities to sell music and media content:

• as traditional business via record distributors and stores
• as premium business to b2b partners
• as download or stream via one of the many business models in this domain.

More than ever, not only the right content but also the right marketing strategy and setup is a key factor for success.

• But after having the perfect strategy and the perfect setup, how do your partners know about it?
• How do you report to your partners the marketing and product information they want and need before they do business with you?
• how do you organise product and marketing information even in your company?

That’s where Salenture Marketing Asset Management (Salenture MAMa) is your solution!

Salenture Marketing Asset Management (Salenture MAMa) is a web based marketing asset management system, specifically created for music and media enterprises.

• MAMa makes available all information necessary to successfully promote and market your products
• MAMa keeps data centrally organised and accessible
• MAMa retains total control when collaborating with everybody involved in a product’s lifecycle without endangering data consistency and security or causing data redundancy.
• With MAMa databases containing more that 3’500 products including associated marketing activities and other information, MAMa has proven to work!